Globe magazine
The Globe magazine is a color-print bimonthly published by Xinhua News Agency, which initiated its circulation in 1980 and features as China’s only periodical focusing its coverage on global events and figures.
Thanks to the extensive networks of Xinhua News Agency across over 100 countries and a crew of 4,000 professional staffs among its 31 domestic branches as well as the reserve of renowned experts, scholars and experienced authors home and abroad, the Globe magazine can rapidly respond to instant news and integrate them with in-depth analyses. The domestic reporters keep Globe magazine always updated with the news from almost all levels of the governments, the major industries and regions in China, while the overseas newsmen bring back the world reports directly from the spot efficiently and cost-effectively.
In its history of 26 years, Globe magazine has made exclusive interviews with a number of global celebrities. The list of the interviewed includes U.N secretary general Kofi Annan, Russian president Putin, Korean president Roh Moo-Hyun and former president Kim Dae Jung, Pakistan president Musharraf, the late Palestinian president Arafat, the late spiritual leader Sheikh Ahmed Yassin, the former president of International Olympics Commission Samaranch, head of the World Bank James Wolfensohn, CEO of Toyota Fujio Cho, CEO of General Motors Wagner, the executive director of Volkswagon, the president of Nokia Jorma Ollila.
The Globe magazine has so far interviewed CEOs of many top-500 international corporations and top-500 Chinese enterprises. Furthermore, the Globe magazine has established constant and credible ties with the governments, academic institutions and non-governmental organizations of various countries.
The elite class of the well-educated people in the age range of 28-45 forms the centerpiece of Globe magazine’s readers, who find themselves in China’s well-known enterprises (state-owned, foreign-invested or privately owned), the governments and tertiary educational institutions. Within the group of the core readers, the male accounts for 72% and the female, for 28%.
By the standard of work positions, 37% of Globe magazine’s readers hold the middle or upper posts in a corporation or its department, 22% serve as the staffs and 11% assume the leading posts or shareholder status. What’s more, the contents of Globe magazine make pragmatic and consultative sense to those work in foreign embassies to China, international organizations and the China-based representatives of the multinational enterprises.
The distribution networks of Globe magazine covers the mainland, Hong Kong and Macao. The Globe magazine is marketed at nearly 5,000 sale outlets of the four major Chinese cities, namely Beijing, Shanghai, Guangzhou and Shenzhen. The Globe magazine also offers free copies in China’s top 10 business schools, over 30 VIP membership clubs and the first-class cabin on the major routes of China Airline, Hainan Airline and Austrian Airline. In addition, Globe magazine is still reachable for reading at 3,500 book-show stands set in China’s over 3,000 A-class office buildings, star-class hotels, financial institutions and golf courses.
